UA

Ua wehe ʻo Under Armour, kahi hōʻailona lako haʻuki ʻAmelika, i nā hale kūʻai hae kūhelu ma Tmall lāua ʻo JD.com. Mai ka makahiki 2015, ua hoʻokumu kūhelu ʻo TalkingChina i kahi pilina hana like me UA, e hāʻawi ana i nā lawelawe unuhi e pili ana i nā huahana, ka hoʻolaha, ke kope a me nā ʻike pūnaewele. Ma muli o nā pono kūikawā o UA i nā lako haʻuki a me ke kumumanaʻo o ke kūʻai aku ʻana, ua hoʻokumu ʻo TalkingChina i kahi ʻōnaehana corpus kūpono. Hiki i kēlā me kēia hoʻohou huahana ke hōʻoia i ka hoʻokumu ʻana i kahi kaila hou e pili ana i ka unuhi pololei, e hāʻawi ana i kahi kākoʻo paʻa no ka hoʻomohala ʻana o UA ma ka mākeke kūloko. A hiki i kēia manawa, ua hōʻea ka hana like ma waena o TalkingChina a me UA ma mua o 3 miliona mau huapalapala. I kēlā me kēia makahiki, hāʻawi ʻo TalkingChina iā UA i kahi nui o nā lawelawe unuhi (Kina maʻalahi a me Taiwan/Hong Kong kuʻuna Kina), a ua mahalo nui ʻia no kona kūlana kiʻekiʻe a me ka wikiwiki.