Unuhi no Tarom.
No ka maikaʻi maikaʻi maikaʻi
Unuhi, unuhi a kope kope paha i nā kope kelepona kūʻai, slogans, nā inoa a me nā makahiki he 20 ma mua o 100 mau makahiki. nāʻoihana o nāʻoihana ma nāʻoihana likeʻole.
Nā wahiʻeha i nā unuhi'ōlelo ma Market
Timelliness: "Pono mākou e hoʻouna i ka lāʻapōpō, he aha kā mākou e hana ai?"
Kāleka kākau: "ʻAʻole hiki i keʻano o keʻano unuhi i ka moʻomeheu o kā mākou hui aʻaʻole maopopo i kā mākou huahana. He aha kā mākou e hana ai?"
ʻO ka hopena hoʻolaha: "He aha ināʻaʻole heʻano maʻamau o nā hua'ōlelo maoli i ka hopena hoʻolaha?"
Nā kiko'ī lawelawe
●Nā huahana
ʻO Marcom kope kope kope / transcreation, inoa inoa inoa / inoa inoa inoa / hui pūnaewele
●Nā koi likeʻole
ʻOkoʻa mai ka unuhi maoliʻana, e pili ana ke kamaʻilioʻana i nā mea kūʻai aku i nā mea unuhi i ka moʻomeheu, nā huahana kākau a me ka palapala kākauʻana o ka mea kūʻai. Pono ia i ka hana lua ma ka'ōlelo i ka'ōlelo, a ma lalo o ka hopena ākea a me keʻano.
●4 mau kiʻi kiʻi-hoʻohuiʻia
Ke alakaʻi alakaʻi, Terminology, Corpus a me ke kamaʻilioʻana (me ke aʻoʻana i keʻano moʻomeheu, a me keʻano, kamaʻilio ma nā wahi ākea
●Nā kiko'ī lawelawe
ʻO ka paneʻana a me ka hāʻawiʻana, e nānā ana i nā hua'ōlelo i pāpāʻia e nā kānāwai hoʻolaha hoʻolaha, hoʻokaʻawaleʻia nā hui unuhi / kākau inoa inoa, etc.
●ʻIke koʻikoʻi
ʻO kā mākou huahana huahana a me nā mākaukau kiʻekiʻe; ʻO kaʻike ākea i ka hana me nā lumi kaukau, hui hui kīwī, nā keʻena aʻoaʻo.
Kekahi mau mea kūʻai aku
Nā Kumuhana Kūkākūkā Dept. of Evoikk / Basf / Eastman / DSM / Lancy
E-commerce dept. o lalo o ka armor / Uniqlo / Aldi
Ka Hoʻolaha Kūʻai Kūʻaiʻo Marketing.
o LV / Gucci / Fendi
Marketing Dept. of Air China / china South Airlines
Nā Kūlana Kūlana Dept. o Ford / SMBGrishino / BMW
Nā hui papahana ma Ogilvy Shanghai a Beijing / bluefocus / Highfus
Hūla Pūnaewele Mekini
Kākau i kāu leka uila maʻaneʻi a hoʻouna iā mākou
